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The pet industry is dynamic and many great people and companies are doing their utmost to make the lives of companion animals better. However occasionally one comes across an area in nutrition that makes me CRAZY! Omega-3 and especially marine / fish oils are a special problem for me within the pet care industry. I have made investments in and have participated in natural supplement ingredients within the human supplements industry and am astonished at how slow the pet industry is regarding EPA / DHA omega-3 and how susceptible they are to becoming oxidized and rancid and when in this state possibly very harmful to a pets health.
